NewGlue42 v4.0 is now in Autopilot mode for select client partners.Read the launch notes →
Inside the platform

One platform. Every signal.
Every channel. Every outcome.

A purpose-built system designed to see what's really happening, explain why, and improve the outcome, automatically.

Visual Intelligence

See the whole business in one view.

Real-time performance across every channel, creative, audience, SKU, and location, unified under a single source of truth.

  • Cross-channel attribution & true customer journey
  • Creative fatigue detection with early-warning indicators
  • Online-to-offline measurement for physical retail
  • AI Search visibility across ChatGPT, Perplexity, Gemini
Glue42 Unified Performance Dashboard
Creative Intelligence

Every asset, scored. Every fatigue, flagged.

Glue42 treats creative as a performance variable. It sees decay before you do.

Glue42 Creative Lab · performance-scored ad creatives
Deep Attribution

The true customer journey, finally honest.

Multi-touch, incrementality-adjusted, causal. Run every model at once and compare credit side-by-side.

Glue42 Attribution modeling · customer journey and model comparison
Strategic Guidance

Recommendations you can actually defend.

Every suggestion ships with a confidence score, the reasoning chain behind it, and the counterfactual it was measured against, so your team can approve, adjust, or override with context.

Glue42 Strategic Guidance · recommendations with confidence scoring and reasoning chain
Autonomous Execution

An analyst that works a 24-hour shift.

A priority-ranked queue of actions Glue42 is about to take, or has already taken, with full explainability.

Glue42 Agent Queue · live autonomous actions with governance
Humans in the Loop

In Slack. In Teams. In the loop.

Every approval, alert, and agent decision lands in the channel your team already lives in. One-click sign-off, threaded reasoning, and a full audit trail, without a new dashboard to learn.

Glue42 Slack and Microsoft Teams integration · pending approval with one-click sign-off
The Agentic Loop

Five steps. Continuous learning.

Glue42 doesn't just observe. It reasons, plans, predicts the outcome, and then executes — all inside human guardrails. Every decision feeds back into the next.

AgenticLoop
01
Observe
02
Reason
03
Plan
04
Predict
05
Execute
01 · Observe

Streams every signal from every channel into a single semantic layer.

02 · Reason

Connects causes to effects across creative, audience, channel, and timing.

03 · Plan

Drafts the optimal sequence of actions inside your guardrails.

04 · Predict

Models expected lift, confidence interval, and counterfactual.

05 · Execute

Acts at machine speed — with one-click approval or full autonomy.

The 6-month promise

Pilot → Copilot → Autopilot.

Glue42 earns trust progressively. It proves its value at every stage before taking on more responsibility. By month six, your team focuses on strategy while Glue42 handles execution.

01
Pilot modeMonths 1–2

Expert analyst, human-approved.

Surfaces insights, recommends actions, and explains its reasoning. Every change still requires your approval.

Autonomy
25%
02
Copilot modeMonths 2–4

Shared autonomy · low-risk automation.

Executes routine optimization autonomously. Bid tweaks, creative rotations, audience exclusions, all logged, all reversible.

Autonomy
60%
03
Autopilot modeMonths 4–6

Full autonomy · inside your guardrails.

Budget reallocation, campaign scaling, creative refreshes, cross-channel orchestration, all automatic, all auditable.

Autonomy
95%
Glue42 · for modern enterprise marketing

Hire your AI analyst.
Keep your team focused on strategy.

Pilot to autopilot in six months. See how your marketing operation performs when every signal is observed, reasoned about, and acted on, continuously.

SOC 2 Type II·GDPR · CCPA·No credit card required